Hello There!

My name is Stan. I’m ">

What I do

Stan Sher is a business sales and marketing strategist. From his teenage years he was motivated to do something great in life. Stan has spent over fifteen years in the automotive industry. He is the founder of Dealer eTraining and Social Sher. Dealer eTraining specializes in professional training and consulting services for businesses that are in the automotive industry. Social Sher is a Social Media Management and PR firm specializing in sharing content relevant to client and partnership needs. Stan is a hands-on business consultant and public speaker that offers strategies to help turnaround businesses right away. When he is not helping businesses he focuses on his musical passion that includes playing guitar and hobby that was created into a venture called Digital Guitar Player.

Keynote Speaker

Looking to bring motivation, inspiration and real deal education to a conference or business event? As a presenter at many businesses events Stan has delivered his sessions with full passion and engagement. As an event host you want someone that can more than tell a story. You want someone that brings the fire and excitement back to your team. He is available to deliver a keynote session at your next event. 

Workshop Facilitator

Stan Sher has experience as a conference speaker, workshop educator for auto dealer associations as well as a facilitator for a major automotive OEM program that involved helping automotive dealers take lost opportunity and generate it into profit! Sales Digital Marketing and Business Development are the bread and butter that have helped to feed many business professionals the wisdom to grow.

Business Consultant & TrainEr

Does your business need a revamp or a tune up? The growth of a successful business comes from the processes that are put into place. The processes must come from valuable education and hands-on experience in Sales, Digital Marketing and Business Development. Stan Sher has experience in helping businesses in various industry kick it to the next level. Contact Stan to discuss what he can do for you!


I am an open book. It is my pleasure to share with you information about me both professionally and personally. People that know me will say that I am as real as anyone can get.

Professional Experience

After spending over 7 years working for a pool management company I decided that I wanted to start gaining professional experience. While still in college where I was studying to become a school teacher I started working as a car sales professional for a major Honda dealership. I fell in love with the ability to earn a living by communicating with people as well as the ability to control my own destiny.

I spent four years selling cars both on the showroom floor and on the internet before transitioning into a sales management role at another major Honda dealership. I had gained experience as a sales manager, marketing manager, internet director and dealership process facilitator. I also worked for a startup marketing company called “Red Numbat” where I was in charge of Industry Relations. I would later gain success as the eCommerce Director at an up and coming dealership called “Teddy Nissan”. While there I build a Business Development Center that helped the brand new dealership achieve almost 250 cars per month within just 9 months of being in business.

My success in retail propelled me to start my national automotive sales training and consulting firm, Dealer eTraining. I have since been a published author in multiple automotive industry publications as well as a major speaker for numerous automotive conferences and dealer associations. I have personally trained and consulted over 50 automobile dealerships in the United States on the process of automotive internet sales and business development. I am a partner with Auto Ad Builder and Template Ad Builder where we do cutting edge marketing for auto dealers and many small business ventures.

With the success of my automotive consultancy and my growing interest in social media I founded, Social Sher to become a premier social media management and PR firm for clients and partners. I am fortunate to help smaller marketing companies, restaurants, accounting offices and even create social media personalities that grow a huge following. 

  • Communication 80%
  • Development 90%
  • Friendly 97%


When I am not working I like to enjoy my life. My passion is music and playing the guitar. I own 10 guitars. I also attend concerts and network with famous musicians.

I enjoy a fine cigar with a nice bottle of wine with some good company. 

When the times allows it I love a nice vacation with traveling. It has to be a beach or resort I have been to Jamaica many times.


My experience in automotive includes being a sales consultant for four years. I was a silver level sales professional with Honda. In management I built and managed some very successful sales teams and Business Development operations. I have consulted and trained dealers all over the United States. 

Digital Marketer

Social Sher is the name of my digital marketing and PR firm. Why? I have been called “Social Sher” by many people for my ability to network with people and build professional relationships. I also tend to enjoy social media and I share content. Kind of catchy. Don’t you think? 

Guitar Player

I have played the guitar since I was 12 years old. All it took was to watch the “Woodstock” movie and Led Zeppelin’s “The Song Remains The Same” concert documentary literally thousands of times and I was hooked. I got my first acoustic guitar and spent my days after school playing along to CDs and concert videos. I took guitar more seriously in my teens and have continued to enjoy it for fun over the years.

Some people sleep with stuffed animals when they are little. Me…I slept with my guitar! I cannot live without a guitar in my life. I love to purchase them sometimes too. No joke. I own 10 guitars! I also have my own blog called “Digital Guitar Player”.

The purpose is to be the best human being possible. Be kind to others.
Love and support my family.

What Others Say About Me

Read what people have to say about Stan Sher, his experience and what he accomplished for clients. It gets better! We all start somewhere right? Read what previous employers and even the trainers that knew him in the beginning have to say too. Not just clients!

I met Stan and asked him to help train my brand new BDC Dept. He captured his audience with enthusiasm and real time knowledge of E-commerce and the automotive world. 
Stan saved me time with his training of my staff and increased my own awareness of the internet.
I would recommend Stan to anyone who wants to increase sales.

Tim Johnson

Sales & Marketing Director, Sterling Chevrolet

Stan Sher is a BEAST! I watched him come into a Hyundai store where I was the Finance Director. He was given a completely destroyed BDC/Internet Sales department with no staff and four new recruits. Within two weeks they were running 40 and 50 appointment Saturdays. You want the best in your store? Hire Stan! 

Dan Cruz

Finance Director, DCN Hyundai

I hired Stan six months ago to help us build and manage a world class BDC department for our Nissan store. Consequently, I have been working very closely with Stan during this time. Today I can proudly say that our BDC department has grown steadily under his management and this month will exceed 70 sales. Stan is a great guy to work with, mainly because he always maintains a positive attitude. He is extremely dedicated to his job and has a tremendous work ethic. Stan also has an in debt knowledge of the automotive internet business and his input has proven very useful. I would highly recommend Stan Sher and look forward to working with him for a long time.

Steven Risso

President, Teddy Nissan

I met Stan seven years ago when I was GM at Jersey City Ford. He took a tiny four person Business Development Center and blew it up to a gigantic eight person department. The advertising expense was improved thanks to his vendor relationships. But more importantly he ran insane appointments. We went from average 70 appointments on Saturday to almost double. Now I got him and Auto Ad Builder doing Social Media and Video Marketing for Brooklyn Mitsubishi. Together as a team we killing it! I love his passion and his energy!

EL Patronn

Managing Partner, Brooklyn Mitsubishi

I have had the pleasure of being Stan’s General Manager in a Honda dealership. He has learned so much and has become such a powerhouse in the industry that I have brought him in to train and consult not one dealership but two. He is truly one of the best when it comes to building and managing the BDC in the dealership!

Arwin Bharaj

General Manager, Caldwell Toyota

Wow, life has a way of coming full circle and that is the case with Stan and me. I had the pleasure of training and coaching Stan while at DCH Automotive Group. He has taken the “Best Practices” that I introduced to him and has taken it to another level. Stan is good at what he does and will continue to be for he has mastered the Golden Rule “People don’t care how much you know until they know how much you care” Keep fighting the good fight Stan and you will continue to shine.

Brandon K. Hardison

President, Champion Strategies

Something To Learn About Me

I was born on June 12, 1983 in Kiev, Ukraine to a loving family. My family and I came to to the United States in 1989. We spent the first five years in Brooklyn, NY before relocating to New Jersey. I spent most of years growing up in East Brunswick, NJ where I graduated high school part of the class of 2002. I was part of a very close smaller family and I am an only child. I grew up quicker than most of my peers because I spent the majority of my childhood years after school with my grandparents.

Throughout my childhood and teenage years I studied Martial Arts, played guitar and was a member of the wrestling team. At age 14 I started working for a pool management company as a gate guard and eventually would become a Lifeguard. I worked for this company for over 7 years and would be promoted to Head Lifeguard and Assistant Supervisor. I also taught private swimming lessons at that time. I attended Middlesex County College and later transferred to University of Phoenix. At times I was working two jobs while going to school. This afforded me the ability to purchase my first brand new car at 19 years old.

My hobbies include music, going to concerts, studying martial arts, going to the beach, spending time with family and friends. I hold relationships very dear to my heart. I am very close with my parents, grandparents and best friends. Every chance that I get I like to donate to a charity or help a friend in need. There are times when I can be found volunteering for a cause or doing a walk for a cause.

I love to read and gain knowledge that will help me better myself in business. What I do for a living is not just a job, it is also a hobby. People are always asking me for help in certain facets of their business. This has inspired me to freely put out content that can help people get motivated to do better in life and business. I personally come from a middle class family where everything that was ever given to me was earned. I want to share my life experiences and business minded knowledge to help other people succeed.


Please enter an Access Token on the Instagram Feed plugin Settings page.

Contact Info

Contact Info

Call: 732-925-8362

Get in touch

6 + 2 =

Latest Tweet